Top Results
Achieved 3–5x ROAS on Meta Ads across eCom clients.
Strengths
Toolset
Meta Ads Facebook and Instagram: Driving 10×+ Returns
Leveraged precision targeting and high-converting creatives to achieve up to 10.15× ROAS on Facebook & Instagram —
with winning campaigns delivering exceptional cost-efficiency and consistent purchase growth.
Product Carousel Ad
Video Ad (Feed/Story/Reel)
ROAS (Return on Ad Spend) on Boom -2x - 4x - 10x+
The Funnel Flow
Full‑Funnel Meta Ads That Turn Clicks Into Customers – Awareness to Repeat Sales — strategy, creatives, testing, and retention handled for you.
TOF — Awareness
Goal: Brand introduction, audience testing
Campaigns: Engagement, Traffic, Video Views
Creatives: Lifestyle images, UGC, Story ads (swipe‑up)
KPIs: CTR ≥ 1.5%, CPC low, ROAS = data build
MOF — Consideration
Goal: Build trust & educate
Campaigns: Traffic, Lead Gen, Add to Cart
Creatives: Testimonials, BTS video, Comparison carousel
KPIs: CTR ≥ 2%, CPC ↓ vs TOF
Move warm audience here after 7 days
BOF — Conversion
Goal: Purchases
Campaigns: Sales (Conversions)
Creatives: Offer (10% off), Countdown, Direct shots + CTA
KPIs: CTR 2.5–3%, ROAS ≥ 3x, CPA ≤ target
Retention & Retargeting
Goal: Repeat sales & reactivation
Campaigns: Catalog, Engagement
Creatives: Loyalty promos, Win‑back, New arrivals
KPIs: CTR > 2%, ROAS 2–3x+, Repeat rate ↑
Exclude purchasers from TOF & MOF
Audience Targeting, Testing & A/B Experiments
Pinpoint the Right People, Craft the Perfect Message, and Deliver It at Exactly the Right Moment for Maximum Impact
Audience Targeting
Stage‑Wise Testing
TOF: Hooks (first 3s), UGC vs Lifestyle, Reels vs Feed
MOF: Testimonials vs Comparison, 50% vs 75% viewers, 14d vs 30d
BOF: 10% vs $10 off, Countdown vs none, 7d vs 14d ATC
Retention: Win‑back vs New arrivals, 30/90/180d purchasers
A/B Testing (Controlled)
Creative: Direct product vs lifestyle
Copy: Short punchy vs descriptive
CTA (Click to Action): Learn More vs Shop Now
Audience: LAL (Lookalike Audience) 1% vs 3%
Mini Case Studies – TikTok Campaign
Challenge: High CPA on new product launch.
Strategy: Launched 3 ad creatives with trending TikTok audio, optimized for “Add to Cart” in first 72 hours, then shifted to “Purchase” optimization.
Result: Cost per purchase dropped from $2.69 → $0.95, ROAS climbed to 5.44× in under 2 weeks.
Challenge: Underperforming retargeting audience.
Strategy: Introduced 15-sec UGC review videos, custom 14-day website visitor audience, and urgency copy (“Selling Out Fast!”).
Result: ROAS jumped from 3.48× → 7.84×, with purchases doubling within campaign window.
Challenge: Scaling while maintaining efficiency.
Strategy: Top-performing ad duplicated into 3 budgets, applied interest expansion, and refreshed thumbnail every 5 days.
Result: Achieved 30.8× ROAS, $306+ purchase value from just 15 purchases at $0.66 CPA.
FAQ - Frequently Asked Questions
How soon can we launch?
Typically 5–7 days for setup; faster if assets are ready.
What’s realistic in the first month?
Data build + early wins. We aim to identify 2–3 winning audience‑creative combos to scale in month 2.
How do you report performance?
Weekly summary + dashboard with CTR, CPC, CPA, ROAS. Clear actions each week.
What if ads don’t work?
We iterate on offers/creatives, adjust targeting & placements, and have a zero‑risk launch policy on setup fees.
Who owns the ad accounts and data?
You do. We work inside your assets with proper permissions.
How We’ll Work Together
1) Discovery
Audit, goals, offers, assets
2) Setup
Tracking, campaigns, creatives
3) Launch & Learn
Rapid testing & pruning.
4) Scale & Retain
Increase budgets, loyalty flows.
Ready to Launch Your Meta and Tiktok Ads?
Tell us a bit about your brand and we’ll send a tailored plan.
We’ll reply within 1 business day.